Vero Possumus Becomes Roadkill Under-The-Bus

23 Jun

After being completely ridiculed by Obama fans and haters alike, the vero possumus is no more. The good folks at Advertising Age broke the story…

The Possum Sleeps Tonight

 Photo Credit: Alex Brandon

Last week, Barack Obama unveiled a new campaign seal — and not the kind that swims, barks and balances balls on the end of its nose. Rather, it was the kind that has a big old eagle on it and some Latin (Vero possumus, which translates very loosely to “Yes we can”). It’s also a seal that combined elements of Richard Nixon’s White House police uniforms and George W. Bush’s “Mission Accomplished.” And it went over about as well.

Andrew Malcolm at the L.A. Times had some fun with it. And Mickey Kaus predicted it would be disappeared over the weekend. His exact words were: “But unless David Axelrod is insane, the thing will never be seen again.”

Kaus was right. While we don’t have full details, someone at Obama’s press center, when asked if the seal would be used going forward said simply, “No.”

There were still a number of vaguely presidential-seal screensavers available at the Obama website, though.

I think FOX News identified the motive and summed up the reaction to the Great Seal of Obama pretty well:

Still, many critics said the seal was an aggressive effort to imprint on people’s minds the idea that Obama is the president when that decision hasn’t yet been made.

“Not only is this presumptuous, it looks like it belongs on a Mad Magazine issue. it’s completely silly … it’s a bit arrogant as well,” said Republican strategist Andrea Tantaros. “Independents, they look at something like this and they say, ‘He’s a manufactured guy.’ … The more stylized Obama’s campaign becomes, the more he looks like an elitest Ivy Leaguer. He needs to keep this stuff on the college campuses and off Main Street.”

Well, it was great fun while it lasted. RIP vero possumus!



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